The plastic water cups distributed to the more than 35,000 participants in the 95th São Silvestre International Race in 2019 were transformed into 900 kits with two 93L garbage cans each, one for recyclable waste and the other for organic waste, donated to public schools and sports halls in the cities of São Carlos and Jaguariúna, in the interior of São Paulo.

The project was carried out in partnership with the Movimento Plástico Transforma, the Cásper Líbero Foundation, Gazeta Esportiva and Yescom. Jaguar Plásticos was responsible for the production and delivery of the garbage cans to the city departments.  

“We're helping to transform discarded plastic into a product that will help raise awareness of the correct disposal and recycling of waste throughout society, starting with schools. It's a way of innovating and the environment is grateful,” said commercial director Luiz Bascheira.