Jaguar is currently a supporter of the Polypropylene Disposable Cup Recycling Program, a Braskem initiative together with Dinâmica Ambiental to implement the PP Plastic Cup Reverse Logistics Program. The program is part of the Wecycle platform, and its focus is to disseminate information and good sustainable practices to companies of different profiles and sectors of the economy.

The aim of the project is to properly collect PP cups discarded by companies and commercial establishments and send them to Wecycle's partner recyclers and then transform the waste into post-consumer resin, which will be used to make new products.

For Jaguar, the relationship with the initiative is extremely positive, as it motivates them to invest in a much better future. “The excellent relationship with Braskem, our concern and engagement in sustainability issues, and finally, the acquisition of an industrial recycling unit motivated us to invest together with Braskem in this project for a better future!” commented Luiz Bascheira - Commercial Director.