The project aimed to reuse 10 tons of Heineken plastic beer cups used during the Rock in Rio 2019 festival, which were reprocessed and transformed into 670,000 lids, used in the new packaging for the Natura Humor range on the market.

Jaguar Plásticos is a company committed to sustainability and we are very proud to participate in sustainable projects with major players in the market. The result could not have been anything other than an absolute success, which made it possible to avoid the emission of 15 tons of CO2 into the environment, as well as stimulating the circular economy and offering more sustainable and responsible ways of disposing of plastic cups.